MAZDA NEWSROOM｜Mazda to Unveil Mazda HAZUMI Concept at Geneva Motor Show

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Feb. 21, 2014

Products and Technology

Mazda to Unveil Mazda HAZUMI Concept at Geneva Motor Show
- World Premier of small-displacement clean diesel SKYACTIV-D 1.5 -

HIROSHIMA, Japan—Mazda Motor Corporation will premiere the Mazda HAZUMI next-generation subcompact car concept at the Geneva Motor Show which opens on March 6 and runs through March 16, 2014.^*1

The name HAZUMI is a Japanese word meaning to 'bound or spring up.' Chosen to convey the image of an untamed animal leaping, it is particularly fitting for a small car designed to look as if it is literally bursting with energy. Refusing to compromise on any of Mazda's vehicle engineering principles, the Mazda HAZUMI expresses the ideal form of the company's next-generation subcompact car.

Mazda HAZUMI concept

Also at the Geneva Motor Show, Mazda will debut the SKYACTIV-D 1.5, a newly developed small displacement clean diesel engine, and display a commemorative exhibit celebrating 25 years since the launch of the Mazda MX-5 (known as Mazda Roadster in Japan).

Main Exhibits

Reference Exhibits	- Mazda HAZUMI [World Premiere] - Mazda MX-5 (Previous models)^*2
Vehicle currently on sale	- Mazda3, Mazda6, Mazda CX-5, Mazda5, Mazda2, Mazda MX-5 (current model)
Technology Exhibits	- SKYACTIV-D 1.5 clean diesel engine [World Premiere] - SKYACTIV-G 2.0 gasoline engine - SKYACTIV-D 2.2 clean diesel engine

*1 Officially titled 84e Salon International de l'Auto de Geneve, the Geneva International Motor Show press days are March 4 and 5. It is open to the public from March 6 to 16. Mazda will hold its press conference on Tuesday, March 4 from 14:00 - 14:15 (local time).
*2 Exhibited only on press days.

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