HIROSHIMA, Japan—Mazda Motor Corporation will showcase the recently-released Mazda Axela (known as Mazda3 overseas) with a variety of engine types at the 2013 Tokyo Motor Show. Mazda's latest models and technologies, such as to the Mazda CX-5 crossover SUV and the flagship Mazda Atenza (Mazda6 overseas), will also be on display. Both models feature SKYACTIV TECHNOLOGY and the KODO—Soul of Motion design theme. The 43rd Tokyo Motor Show opens to the public on November 23 at Tokyo Big Sight.*1 The Mazda Axela goes on sale in Japan on November 21.*2
The company's theme for this year's Tokyo Motor Show is "Mazda defies convention to keep fun-to-drive alive." The theme expresses the company's desire to introduce people all around the world to the joy of driving that is unique to the Mazda brand. This goal is supported by four pillars; SKYACTIV TECHNOLOGY, opening up new possibilities in both environmental and driving performance; KODO design, which expresses a dynamic and powerful life force; Mazda's safety philosophy Mazda Proactive Safety; and a new-generation car connectivity system called Mazda Connect.*3
The Mazda3 is a core model in the Mazda line-up accounting for more than thirty percent of the company's global sales volume, and it is the third of Mazda's new generation vehicles to be completely redesigned. At the Tokyo Motor Show, the Mazda3 SKYACTIV-CNG Concept, which runs on compressed natural gas (CNG), will be exhibited for the first time alongside gasoline, hybrid, and diesel-engine models. Mazda is proposing the new Axela as a 'multi-solution.' Capable of using a diverse range of energy sources, every model still offers Mazda's trademark fun-to-drive experience. Furthermore, regardless of fuel-type, all models in the Mazda3 line-up feature SKYACTIV engines—a testament to the versatility of SKYACTIV TECHNOLOGY.
The new Mazda stand will also feature technology exhibits explaining Mazda's unique Human Machine Interface (HMI) and car connectivity system. Alongside new-generation models such as the Mazda CX-5 and Mazda6, the displays show Mazda's most recent technologies and hint at the direction of future models.
Lists of exhibits
Summary of major exhibits
Featuring i-ACTIVSENSE advanced safety technologies and a new car connectivity system called Mazda Connect,*3 the Axela is the most recent Mazda model to be fully redesigned. With the full suite of SKYACTIV technologies and KODO design, the all-new Axela incorporates Mazda's latest technologies and trademark driving pleasure. The company will offer the model with three different powertrain options (gasoline, diesel and hybrid) making it the first Japanese maker to do so in the Japanese market. At the Tokyo Motor Show, with the addition of the CNG concept model, the new Axela is being offered as "multi-solution" to the diverse needs of customers around the world.
This crossover SUV was the first of Mazda's new-generation products incorporating both SKYACTIV TECHNOLOGY and KODO design. With its bold and dynamic design, responsive driving performance, outstanding environmental and safety performance, and packaging that ensures a comfortable and enjoyable ride for all onboard, it is not surprising that the CX-5 is winning awards in markets around the world. In addition to being named Japan Car of the Year 2012-2013, the model was the best-selling SUV in the country in 2012.*4
Sporty and refined in both performance and looks, Mazda's flagship also offers the highest level of safety and environmental performance. From the i-ELOOP brake energy regeneration system to the i-ACTIVSENSE advanced safety technologies, the Atenza offers the very best of Mazda's engineering and craftsmanship.
Mazda Atenza ASV-5
The Atenza ASV-5 is equipped with futuristic safety systems. In a world-first, one of these systems enables automobiles with an in-car autonomous sensor to communicate with streetcars, helping to prevent collisions and support a smooth and safe flow of traffic. Mazda's aim is to support safe and smooth coordination between automobiles and streetcars, in which there is renewed interest as an eco-friendly form of public transportation. Mazda began trials on public roads using ITS*5 in September 2013 and the system was demonstrated at the 20th ITS World Congress Tokyo 2013 held earlier in October.
Car Connectivity Exhibits