HIROSHIMA, Japan—Mazda Motor Corporation today announced that it will begin taking pre-orders for the all-new Mazda Axela sports compact (known overseas as Mazda3) on October 10, 2013 at Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan.*1 The manufacturer's suggested retail price ranges from 1,711,500 yen to 2,982,000 yen (including taxes). The company expects to sell 3,000 units per month in Japan. Sales will begin on November 21, starting with the gasoline engine and hybrid models.*1
The all-new Axela follows the hot-selling Mazda CX-5 and Atenza (known overseas as Mazda6) as the third model to adopt both Mazda's next-generation SKYACTIV TECHNOLOGY*2 and its new KODO - Soul of Motion design theme.
Since the launch of the first generation model in 2003, the Axela has consistently exceeded both customer expectations and industry standards. Responsive handling ensures an exhilarating drive while excellent environmental and safety performance is topped off with an emotive design and complemented by the highest levels of craftsmanship. As a result it has established itself as one of Mazda's core models. With over 3.7 million units sold in over 120 countries around the world, the Axela accounts for more than thirty percent of Mazda's sales volume.*3
In addition to SKYACTIV TECHNOLOGY, the third generation Axela incorporates Mazda's latest technologies, including many of the i-ACTIVSENSE*4 advanced safety technologies featured in the company's flagship Atenza. It is offered in gasoline, diesel and hybrid versions, making Mazda the first Japanese automaker to offer three different powertrain types in a single model in the Japanese market.*5 The needs of the customer are becoming more and more diverse, and Mazda is ready to meet these needs with both outstanding environmental and safety performance, and the company's trademark driving pleasure.
Furthermore, the all-new Axela marks the introduction of Mazda Connect, the company's unique car-connectivity system. In the age of smartphones and tablet computers, people expect to be able to connect to the internet anywhere, anytime. Connected cars make it possible to obtain and disseminate information even while being behind the wheel. This has resulted in a sudden increase in the amount of information presented to the driver and Mazda feels strongly that steps must be taken to counter the increased risk of driver distraction and associated safety risks. Based on Mazda's unique Heads-Up Cockpit concept, Mazda Connect was designed with the highest priority placed on safety. By connecting people with the outside world through their vehicles, Mazda Connect will deliver customers a richer experience of car ownership.
All-new Axela Overview
1. A vibrant design that captivates the onlooker
Exterior design that makes you want to get in and drive
Interior design that is focused yet open
Exclusive items with the XD model grade with SKYACTIV-D 2.2-liter diesel engine
2. Jinba Ittai: Responsive driving deepens the feeling of unity between car and driver with every mile
Optimized driving position supports Jinba Ittai
Natural response and precise feedback
Powertrain lineup to meet the increasingly diverse needs of the customer
3. MAZDA CONNECT - A connectivity system that puts top priority on safety
New Human Machine Interface (HMI) based on the Heads-up Cockpit concept
Mazda Connect - Connecting people, cars and the outside world
A modular hardware structure that will stay up-to-date
4. Excellent environmental performance supports driving pleasure
The latest technologies improve environmental performance even more
5. World-class safety features based on Mazda's safety philosophy
Mazda Proactive Safety
Active safety technologies
Pre-crash safety technologies
Passive safety technologies
Features to support driving
In addition, features such as SRS front side and curtain airbags for both driver and passenger seats*12, Hill Launch Assist (HLA), and Emergency Signal System (ESS) are standard equipment on all model grades.
Manufacturer's suggested retail prices
(*model in the above photo)
Axela Sport (5-door hatchback)
Axela Sedan (4-door sedan)
Axela Hybrid (4-door sedan)