HIROSHIMA, Japan—Mazda Motor Corporation has updated its mainstay Demio compact car for the Japanese market. Mazda began taking pre-orders today for the facelifted Mazda Demio (known overseas as the Mazda2) at all Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan. Manufacturer's suggested retail prices (including taxes) range from 1,149,000 yen to 1,621,750 yen. The sales launch is scheduled for June 30, 2011.
The updated Demio offers enhanced levels of driving pleasure and a more comfortable ride feel. Additionally, the brand new "13-SKYACTIV" model grade delivers both a linear and pleasing ride and outstanding fuel economy of 30.0km/L (10-15 mode test cycle) or 25.0km/L (Japan's new JC08 test cycle).
The Demio is the first model to feature Mazda's breakthrough SKYACTIV TECHNOLOGY*1. The 13-SKYACTIV model grade is powered by the newly-developed 1.3-liter direct injection "SKYACTIV-G 1.3" gasoline engine, which achieves exceptional efficiency thanks to the world's highest*2 compression ratio of 14.0:1. It is also the first Demio to feature Mazda's unique idling stop system, i-stop, which has been updated to operate more frequently. The improved i-stop also requires less fuel to restart, and achieves a smoother, almost instantaneous restart. With the combination of the SKYACTIV-G 1.3 engine, i-stop and other innovative technologies, the Demio 13-SKYACTIV delivers outstanding environmental performance.
Additionally, the 13-SKYACTIV also features "intelligent-Drive Master" (i-DM), the world's first driver aid that supports enjoyable driving while encouraging a driving style that enhances passenger comfort and improves fuel economy. The i-DM display on the dashboard indicates the driver's inputs at the controls in real time, and provides an overall score and practical advice at the end of each trip.
The new 13-SKYACTIV model has an extensive list of standard features, including i-stop, i-DM, Dynamic Stability Control (DSC), Traction Control System (TCS) and exclusive 14-inch alloy wheels. The manufacturer's suggested retail price starts from 1,400,000 yen (including taxes).
Manufacturer's suggested retail prices
(*price of the model in the attached photo)
Main features of the Mazda Demio
1. Breakthrough engine technologies that achieve 30.0km/L (10-15 mode) or 25.0km/L (JC08)
The newly developed 1.3-liter direct injection SKYACTIV-G 1.3 gasoline engine is highly efficient thanks to the world's highest*6 compression ratio of 14.0:1. The model grade equipped with this engine, the Mazda Demio 13-SKYACTIV, offers exceptional fuel economy of 30.0km/L (10-15 mode) or 25.0km/L (JC08).
2. A high-quality and comfortable driving feel that enhances enjoyment
An improved driving feel provides a balance of precise controllability, high-speed stability and a comfortable ride feel.
3. "intelligent-Drive Master" (i-DM): the world's first driver aid that improves driving style and fuel economy
Mazda's newly developed i-DM supports enjoyable driving while encouraging a driving style that enhances passenger comfort and improves fuel economy. Equipped on the 13-SKYACTIV model grade, the i-DM monitors the movement of the steering wheel and accelerator and brake pedals and vehicle speed. It displays a real-time evaluation of the driver's driving style using a gauge and colored lights on the dashboard. At the end of each trip, the system provides a driving score and advice. The score from each trip is used to calculate a driving skill level, from Stage 1 to Stage 3. By progressing through the stages, drivers can feel that their driving skills are improving.
4. Sporty and high-quality design
Mazda's new family face, a five-point grille used throughout the lineup, enhances the sporty look of the front design. Inside, the design of the seats and other parts has been updated to create a higher quality feel. Additionally, the 13-SKYACTIV model grade has exclusive design features, including a blue metallic engine cover, blue headlight rings and an exclusive rear badge, that reflect the pure and clean concept of Mazda's breakthrough SKYACTIV TECHNOLOGY.
5. Outstanding safety features
The facelifted Mazda Demio comes with enhanced safety equipment. Advanced active safety features complement passive safety features, such as Mazda's Advanced Impact-energy Distribution and Absorption System, that provide high-level protection in the event of a collision.
6. Life Cycle Assessment (LCA)
Mazda records and analyses the vehicle data necessary to perform a vehicle Life Cycle Assessment (LCA). The facelifted Mazda Demio will produce 11 percent less carbon dioxide (CO2), 6 percent less nitrous oxide (NOx), 5 percent fewer non-methane hydrocarbons (NMHC), and 7 percent less sulphur oxide (SOx) over its lifetime than the previous model.