Mazda Motor Corporation has announced the following organizational and personnel changes, effective June 1, 2011.

1. Organizational Changes

Changes in the area of marketing

Goals

• Integrate companywide market research activities to more efficiently gather information on consumer demands and trends related to Mazda's products, brand and services.
• Enable comprehensive analysis of all collected data together with Mazda's established know-how in order to provide more effective strategic and objective proposals to support corporate strategic decision making.

Details of the organizational changes

• The Global Consumer Insight Department has been newly established in the Global Marketing Division.
• The market research function of the Global Brand Management Department has been transferred to the Global Consumer Insight Department.
• The customer feedback data collection functions of the Product Strategy Division, Product Planning Division and China Business Division have been transferred to the Global Consumer Insight Department.

2. Personnel Changes

Executive Officer

General Managers and above