MAZDA NEWSROOM｜Mazda Production and Sales Results for November 2010 (Flash Report)

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Dec. 24, 2010

Production and Sales

Mazda Production and Sales Results for November 2010 (Flash Report)

Mazda Motor Corporation's production and sales results for November 2010 are summarized below.

I. Production

	Breakdown	Nov. 2010		Jan. - Nov. 2010
	Breakdown	Units	YoY Change (%)	Units	YoY Change (%)
DOMESTIC PRODUCTION	Passenger Cars	78,386	+9.7	817,019	+30.2
	Commercial Vehicles	1,150	-35.3	18,330	-17.1
	Total	79,536	+8.6	835,349	+28.6

OVERSEAS PRODUCTION	Passenger Cars	36,907	+69.6	308,034	+54.8
	Commercial Vehicles	4,548	+24.0	48,807	+33.5
	Total	41,455	+63.0	356,841	+51.5

GLOBAL PRODUCTION	Passenger Cars	115,293	+23.7	1,125,053	+36.1
	Commercial Vehicles	5,698	+4.6	67,137	+14.4
	Total	120,991	+22.6	1,192,190	+34.7

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).

1. Domestic Production
Mazda's total domestic production volume in November 2010 increased year-on-year, up 8.6% compared to November 2009, due to increased production of passenger vehicles.

[Domestic production of key models in November 2010]

Mazda3 (Axela):	32,941 units	(up 4.5% year-on-year)
CX-7:	10,276 units	(up 52.3% year-on-year)
Mazda5 (Premacy):	7,429 units	(up 3.3% year-on-year)

2. Overseas Production
Posting a year-on-year increase for the eighteenth consecutive month, Mazda's overseas production volume in November 2010 improved 63.0% on November 2009, reflecting healthy production of passenger and commercial vehicles.

[Overseas production of key models in November 2010]

Mazda6:	20,380 units	(up 86.5% year-on-year)
Mazda3:	8,877 units	(up 68.2% year-on-year)
Mazda2:	6,306 units	(up 47.1% year-on-year)

II. Domestic Sales

	Breakdown	Nov. 2010		Jan. - Nov. 2010
	Breakdown	Units	YoY Change (%)	Units	YoY Change (%)
DOMESTIC SALES	Passenger Cars	7,974	-40.9	187,855	+13.8
	Commercial Vehicles	1,947	-14.4	26,481	-1.0

	Registration Total	7,074	-39.9	166,903	+14.7
	Micro-mini Total	2,847	-28.7	47,433	+2.7
	Total	9,921	-37.0	214,336	+11.8

Mazda's total domestic sales volume in November 2010 decreased year-on-year, down 37.0% compared to November 2009, due to reduced sales of passenger and commercial vehicles.
Mazda's registered vehicle market share was 3.5% (down 0.5 points year-on-year), with a 2.4% share of the micro-mini segment (down 0.4 points year-on-year) and a 3.1% total market share (down 0.5 points year-on-year).

[Domestic sales of key models in November 2010]

Mazda2 (Demio):	2,321 units	(down 44.2% year-on-year)
AZ-Wagon:	1,258 units	(down 42.9% year-on-year)
Mazda5 (Premacy):	1,026 units	(down 3.6% year-on-year)

III. Exports

	Breakdown	Nov. 2010		Jan. - Nov. 2010
	Breakdown	Units	YoY Change (%)	Units	YoY Change (%)
EXPORTS	Passenger Cars	69,408	+13.0	656,393	+32.1
	Commercial Vehicles	0	-	785	-46.4

	North America	26,607	+12.4	263,389	+44.4
	Europe	24,648	+24.0	186,673	+9.5
	Oceania	5,845	-7.5	66,783	+6.5
	Others	12,308	+5.6	140,333	+69.8
	Total	69,408	+12.8	657,178	+31.9

Posting a year-on-year increase for the second consecutive month, Mazda's export volume in November 2010 increased 12.8% on November 2009, due to healthy shipments to North America, Europe and other regions (Asia, Africa and Central & South America).

[Exports of key models in November 2010]

Mazda3:	30,419 units	(up 6.3% year-on-year)
CX-7:	9,468 units	(up 43.6% year-on-year)
Mazda5:	6,849 units	(up 2.4% year-on-year)

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