MAZDA NEWSROOM｜Mazda Production and Sales Results for January 2010 (Flash Report)

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Feb. 23, 2010

Production and Sales

Mazda Production and Sales Results for January 2010 (Flash Report)

Mazda Motor Corporation’s production and sales results for January 2010 are summarized below.

I. Production

	Breakdown	Jan. 2010
	Breakdown	Units	YoY Change (%)
DOMESTIC PRODUCTION	Passenger Cars	67,681	+133.2
	Commercial Vehicles	1,610	-23.7
	Total	69,291	+122.6

OVERSEAS PRODUCTION	Passenger Cars	27,610	+150.7
	Commercial Vehicles	843	-75.2
	Total	28,453	+97.4

GLOBAL PRODUCTION	Passenger Cars	95,291	+138.0
	Commercial Vehicles	2,453	-55.5
	Total	97,744	+114.6

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).

1. Domestic Production
Mazda’s total domestic production volume in January 2010 increased for the second consecutive month, growing 122.6% compared to January 2009 due to increased production of passenger vehicles.

[Domestic production of key models in January 2010]

Mazda3 (Axela):	27,824 units	(up 98.5% year-on-year)
Mazda2 (Demio):	11,330 units	(up 64.0% year-on-year)

2. Overseas Production
Posting a year-on-year increase for the eighth consecutive month, Mazda’s overseas production volume in January 2010 improved 97.4% on January 2009, reflecting healthy production of passenger vehicles.

[Overseas production of key models in January 2010]

Mazda6:	13,652 units	(up 99.8% year-on-year)
Mazda3:	7,719 units	(up 213.0% year-on-year)

II. Domestic Sales

	Breakdown	Jan. 2010
	Breakdown	Units	YoY Change (%)
DOMESTIC SALES	Passenger Cars	16,452	+28.1
	Commercial Vehicles	2,038	-3.3

	Registration Total	14,125	+31.9
	Micro-mini Total	4,365	+2.9
	Total	18,490	+23.7

Mazda’s total domestic sales volume in January 2010 increased for the fourth consecutive month, growing 23.7% year-on-year due to healthy sales of passenger vehicles.
Mazda’s registered vehicle market share was 5.9% (down 0.2 points year-on-year), with a 3.4% share of the micro-mini segment (up 0.1 points year-on-year) and a 5.0% total market share (unchanged year-on-year).

[Domestic sales of key models in January 2010]

Mazda2 (Demio):	5,589 units	(up 44.1% year-on-year)
Mazda3 (Axela):	2,324 units	(up 131.0% year-on-year)

III. Exports

	Breakdown	Jan. 2010
	Breakdown	Units	YoY Change (%)
EXPORTS	Passenger Cars	54,609	+170.8
	Commercial Vehicles	61	+56.4

	North America	20,666	+209.3
	Europe	17,596	+269.4
	Oceania	6,990	+74.6
	Others	9,418	+97.9
	Total	54,670	+170.5

Mazda’s export volume in January 2010 increased for the second consecutive month, growing 170.5% compared to January 2009 due to increased shipments of passenger vehicles.

[Exports of key models in January 2010]

Mazda3:	24,017 units	(up 120.9% year-on-year)
Mazda2:	7,439 units	(up 75.3% year-on-year)

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