MAZDA NEWSROOM｜Mazda Production and Sales Results for October 2008 (Flash Report)

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Nov. 27, 2008

Production and Sales

Mazda Production and Sales Results for October 2008 (Flash Report)

Mazda Motor Corporation’s production and sales results for October 2008 are summarized below.

I. Production

	Breakdown	Oct. 2008		Jan. - Oct. 2008
	Breakdown	Units	YoY Change (%)	Units	YoY Change (%)
DOMESTIC PRODUCTION	Passenger Cars	91,833	+2.1	913,758	+18.5
	Commercial Vehicles	3,344	-0.5	35,047	-4.4
	Total	95,177	+2.0	948,805	+17.5

OVERSEAS PRODUCTION	Passenger Cars	20,197	+10.9	169,191	-4.7
	Commercial Vehicles	5,155	-29.0	62,509	-5.7
	Total	25,352	-0.5	231,700	-4.9

GLOBAL PRODUCTION	Passenger Cars	112,030	+3.6	1,082,949	+14.2
	Commercial Vehicles	8,499	-19.9	97,556	-5.2
	Total	120,529	+1.5	1,180,505	+12.3

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).

1. Domestic Production
The domestic production volume for October 2008 exceeded the figure for October 2007 by 2.0% due to increased production of the Mazda3 (known as the Axela in Japan), Mazda2 (known as the Demio) and Mazda6 (known as the Atenza) and other models.

[Domestic production of key models in October 2008]

Mazda3 (Axela):	35,396 units	(up 0.6% year-on-year)
Mazda2 (Demio):	19,996 units	(up 21.3% year-on-year)
Mazda6 (Atenza):	13,632 units	(up 41.0% year-on-year)

2. Overseas Production
Although the production volume for the Mazda6 (Atenza) increased year-on-year, the total overseas production volume decreased 0.5% compared to the same month last year.

[Overseas production of key models in October 2008]

Mazda6:

16,078 units

(up 67.7% year-on-year)

II. Domestic Sales

	Breakdown	Oct. 2008		Jan. - Oct. 2008
	Breakdown	Units	YoY Change (%)	Units	YoY Change (%)
DOMESTIC SALES	Passenger Cars	12,780	-14.8	186,539	+0.7
	Commercial Vehicles	2,670	-15.2	32,537	-6.9

	Registration Total	11,426	-20.6	168,891	-2.0
	Micro-mini Total	4,024	+7.4	50,185	+4.8
	Total	15,450	-14.9	219,076	-0.5

The domestic sales volume for October 2008 decreased 14.9% compared to October 2007 due to a decline in the Mazda2 (Demio) sales volume.
Mazda’s registered vehicle market share was 4.9% (down 0.4 points year-on-year), with a 2.8% share (up 0.1 points year-on-year) of the micro-mini segment and a 4.1% total market share (down 0.4% points year-on-year).

[Domestic sales of key models in October 2008]

Mazda2 (Demio):	4,036 units	(down 20.8% year-on-year)
AZ-Wagon:	2,246 units	(up 23.3% year-on-year)

III. Exports

	Breakdown	Oct. 2008		Jan. - Oct. 2008
	Breakdown	Units	YoY Change (%)	Units	YoY Change (%)
EXPORTS	Passenger Cars	70,732	+1.9	760,948	+19.7
	Commercial Vehicles	205	+8.5	2,391	-25.3

	North America	18,596	-16.7	236,173	-0.1
	Europe	31,025	+3.1	308,518	+31.4
	Oceania	5,765	-9.8	67,267	+21.7
	Others	15,551	+43.6	151,381	+35.0
	Total	70,937	+1.9	763,339	+19.5

October 2008 exports exceeded the volume for the same month last year, up 1.9% year-on-year, mainly due to increased shipments of the Mazda2, Mazda3, and Mazda5.
On a market basis, while export volume to North America fell 16.7% compared to the same month last year, the export figures for Europe and other markets (Asia, the Middle East and Africa) increased over the figures from October 2007.

[Exports of key models in October 2008]

Mazda2:	14,443 units	(up 78.4% year-on-year)
Mazda6:	11,351 units	(up 40.8% year-on-year)
Mazda5:	8,962 units	(up 41.4% year-on-year)

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