MAZDA NEWSROOM｜Freshened Mazda Demio Now on Sale in Japan

NEWS RELEASES

July 14, 2008

Products and Technology

Freshened Mazda Demio Now on Sale in Japan
- Updated model features new exterior colors and interior design -

HIROSHIMA, Japan—Mazda Motor Corporation has freshened its globally popular Demio compact car for the Japanese market. It goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide. Manufacturer’s suggested retail prices (including consumption tax) range from 1,190,000 to 1,580,000 yen.

Mazda Demio 13C-V (Front wheel drive with MZR 1.3-liter Miller-cycle engine with continuously variable transmission.)
Mazda Demio 13C-V
(Front wheel drive with MZR 1.3-liter Miller-cycle engine with continuously variable transmission.)

The updated Demio comes with refined interior and exterior styling. Two vivid exterior body colors — Passion Orange Mica and Golden Red Mica — have been newly added to the range. Inside, the standard black seats have been enlivened with a multistripe pattern, and the steering wheel features bright silver spokes.

Mazda’s ‘Audio-less’ specification is now standard across the entire model range, providing customers with the freedom to choose their desired audio system. This revision makes the base price for some of the available models even more affordable.

Main features of the freshened Mazda Demio

Exterior

-	The range of exterior body colors has been expanded with Passion Orange Mica and Golden Red Mica. (Golden Red Mica was available for the special edition ‘Chiara’ Demio.)

Interior

-	New ‘Multi Black’ seats energize the interior with the addition of a multistripe pattern to the standard black seats. (For all grades except SPORT)
-	The steering wheel has shiny silver spokes. (For all grades except SPORT)
-	Tachometer with white background as standard. (For 13C-V and 13C grades)

Other features

-	‘Audio-less’ specification (the center panel has a free space) provides customers with the freedom to choose their desired audio system. (New to all grades except 13S; came as standard on original 13S grade.)
-	A total of six-speakers are set in the front and rear doors and in the door mirror garnishes. (For SPORT grade)

Manufacturer’s suggested retail prices

(* Price of the model in the attached photo)

Grade	Drive	Engine	Transmission	Price (yen)
				With tax	Without tax
13C	FWD	1.3L DOHC	5MT	1,190,000	1,133,334
			4EC-AT	1,190,000	1,133,334
	e-4WD		4EC-AT	1,384,250	1,318,334
13C-V	FWD	1.3L DOHC Miller-cycle	CVT	1,280,000^*	1,219,048
13S	FWD	1.3L DOHC	4EC-AT	1,360,000	1,295,239
	e-4WD			1,554,250	1,480,239
15C	FWD	1.5L DOHC	5MT	1,330,000	1,266,667
			CVT	1,330,000	1,266,667
SPORT	FWD	1.5L DOHC	5MT	1,580,000	1,504,762
			CVT	1,580,000	1,504,762

Note: The CVT for the SPORT grade comes with a seven-speed manual mode.

-	A separate recycling fee of 10,790 yen is necessary in addition to the manufacturer’s suggested retail prices listed above. The fee is 11,360 yen if the curtain and front side SRS airbag system is selected as a factory-installed option.
-	If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).

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