HIROSHIMA, Japan—Mazda Motor Corporation has announced the launch of the Mazda Demio ‘Chiara’ special edition model in Japan to celebrate the new Mazda Demio having won the 2008 Automotive Researchers’ and Journalists’ Conference of Japan (RJC) Car of the Year award. It goes on sale today at Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide.
The Chiara, which means brilliant or bright in Italian, is based on the 13C-V grade Demio (the front-wheel drive (FWD) model which is powered by a 1.3-liter Miller cycle engine and a continuously variable transmission [CVT]) or the electronically controlled four-wheel drive (e-4WD) 13C grade model. The Chiara special edition features the exclusive Golden Red Mica -- a vivid shade of red sprinkled with gold flakes – as an exterior color choice. The interior includes custom seat covers featuring a multistripe pattern, which enhances the special edition model’s distinctive style. Special equipment for the Chiara provides improved convenience through an advanced keyless entry and starter system, an auto light system, water-repellent coating for glass surfaces and rain sensing front wipers, which were all originally set as factory-installed options for the standard Demio model.
The manufacturer’s suggested retail price for the Mazda Demio ‘Chiara’ special edition is 1,410,000 yen for the FWD version and 1,550,000 yen for the e-4WD version. Both prices include consumption tax.
Features of the Special Edition ‘Chiara’ Mazda Demio
Base models are the 13C-V grade Demio (1.3-liter DOHC Miller cycle engine with a continuously variable transmission [CVT], front-wheel drive) or the 13C grade (1.3-liter DOHC engine with four-speed automatic transmission, electronically controlled four-wheel drive [e-4WD]).
A choice of five exterior colors is available: the new, exclusive Golden Red Mica as well as standard colors Crystal White Pearl Mica, Radiant Ebony Mica, Sunlight Silver Metallic and Brilliant Black.
Factory installed options
Manufacturer’s Suggested Retail Prices for the Mazda Demio ‘Chiara’