HIROSHIMA, Japan—Mazda Motor Corporation has announced that it has established Mazda Motor Belux, a new national sales company (NSC) in Europe, effective April 2, 2007. Distribution has been officially transferred from Beherman Auto, an independent distributor. The appointment of Mazda Motor Belux's new Managing Director, Olivier Sermeus, was announced by Mazda Motor Europe in December 2006.

“The Mazda network in Belgium and Luxembourg consists now of 63 distributors and 40 acknowledged auto repairers. We intend to bring the brand as close to the customer as possible,” said Mr. Sermeus.

“We have a strong reputation and a widespread dealer network in Belgium and Luxembourg,” added Philip Waring, vice president for sales at Mazda Motor Europe. “The favorable economic climate, the enthusiasm of the distributors and the strength of our future product range are solid grounds for the further development of the brand. We are convinced Mazda Motor Belux has a bright future under Olivier's management.”

Mazda continues to focus on strengthening its brand image and the further development of its sales network in Europe. In line with this effort, Mazda launched new European national sales companies in Russia, Ireland, and the Czech Republic and Slovakia in 2006.

Company Overview

Name: Mazda Motor Belux
Date established: April 2007
Managing Director: Olivier Sermeus
Employees: 31
Model lineup: (Passenger cars) Mazda2, Mazda3, Mazda5, Mazda6, RX-8, MX-5