HIROSHIMA, Japan—Recognizing the challenges of CO2 mitigation will require a concerted and coordinated effort between governments, the auto industry, the energy industry, suppliers and consumers. Mazda Motor Corporation has announced its long-term vision for technology development, “Sustainable Zoom-Zoom”, as part of its brand value improvement initiatives. The plan also articulates Mazda’s role in the automotive industry’s response to global climate and transportation issues, outlining Mazda’s efforts toward realizing a sustainable environment for the future.
Amongst other aims, Mazda’s primary focus will include harnessing synergies with Ford and improving the HEV system of the Hydrogen RE Hybrid. Introduction of Mazda’s independently developed Smart Idling Stop System (SISS) is also planned for Japan.
In announcing the long-term technology development plan’s vision, Seita Kanai, Mazda’s director and senior executive officer in charge of R&D, said: “Mazda is committed to working towards a sustainable future that brings continued happiness and excitement to people in a global society, by developing vehicles that never fail to excite, visually capture the customer’s heart and provide a fun driving experience that keeps bringing them back to Mazda.”
Under the Sustainable Zoom-Zoom plan, Mazda will pursue the harmony felt between driving pleasure and environmental and safety features, and the quest for an advanced Zoom-Zoom world.
Mazda’s long-term vision will be supported by this new technology development plan. Elements of the technology plan include a drive to create captivating design, a renewed desire for continual driving pleasure and an ongoing mission to achieve improved safety and environmental features, all part of Mazda’s goal of improving its brand value in the eyes of consumers.
Global environmental benefits will be sought by building highly efficient, clean powertrains and striving to reduce vehicle weight. Working toward a better transportation environment, Mazda is moving forward with Human Machine Interface (HMI) technologies. HMI supports accurate recognition and assessment of hazards, more compact design attributes, and improved vehicle dynamics to minimize the risk of collisions. Through the continuous development of a wide range of technologies, Mazda seeks a balance between driving pleasure and environmental safety features as part of its dedication to attain the goals set out in the Sustainable Zoom-Zoom plan.
Mazda’s key technical development initiatives are as follows:
(1) Gasoline engines
(2) Diesel engines
(3) Automatic transmissions
3. Vehicle Technologies
(2) Safety technologies
(3) Material technologies and production technologies