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All-New Mazda MX-5 Unleashed in Geneva
- New third generation two-seater signifies another zenith of Zoom-Zoom -
Mazda Motor Corporation revealed the all-new MX-5 to the world at a press conference held today at the 75th Geneva International Motor Show (Salon International de l’Auto in Geneva). Updated, improved, and at long last unleashed, the all-new, third-generation Mazda MX-5 is the latest and most-advanced evolution of the world’s best-selling lightweight sports car. Takao Kijima, program manager for the new vehicle, said, “Our effort with the all-new MX-5 was to retain the key roadster attributes that made this car famous--the lightweight feeling, the balanced handling, the overall nimbleness of the product--but make the vehicle more useful for a wider range of customers, offering better value, more comfort, and overall higher levels of interior quality.” The MX-5 (known as the Roadster in Japan) debuted at the Chicago Auto Show in February 1989, and since then Mazda has relentlessly pursued the fun found in a lightweight, open sports car. The Japanese expression jinba ittai (meaning the oneness of motion, “rider and horse as one”) best describes this evolved MX-5’s “fun-to-drive” character. Development focused on creating a car that would be enjoyable in any driving situation--whether it is sports driving or just daily use. It was designed and engineered to achieve a dynamic balance between a powerful engine and a more lightweight, compact body. The all-new MX-5 will be launched in global markets in the latter half of 2005.
Evolution of “Jinba Ittai”- lighter, stiffer body
Delightful Design - Fun and Modern Styling
Improved safety and comfort
Perfected Powertrain
Predictable, lively handling
Mazda MX-5 Major Specifications
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