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The 21st Shanghai International Automobile Industry Exhibition 2025: Changan Mazda Press Conference Speech

[Masahiro Moro, President and CEO]

Hello everyone, My name is Moro and I am representing Mazda.
At last year's Beijing Motor Show, we unveiled the new energy vehicle, the MAZDA EZ-6, as the first step in ushering in a "new era of Mazda's business in China".
After that, the MAZDA EZ-6 went on sale in October last year and received great feedback from customers who purchased the vehicle, with comments such as "This is an electric vehicle that is uniquely Mazda". Then, last month, we recorded our highest ever single-month sales volume, which gave us confidence in the positive response to Mazda's new challenge in the new energy vehicle market in China.

During the past year, I have visited major cities in China, including Beijing, Chongqing, Nanjing, Xi'an, and Shanghai, to see the markets in each region and to engage in dialogue with local business partners and dealers. In the process, I have experienced first-hand the speed of change and how advanced the Chinese market is.
I have learnt that the younger generation, in particular, has a liking for Chinese brands and a strong interest in new technologies, and that the value offered by new energy vehicles is in line with their lifestyle.

Having seen and felt the dynamism of the Chinese market last year, I am confident that the new energy vehicle model we are introducing will live up to expectations and enable us to usher in a new era of our business in China.
Ladies and gentlemen, thank you for waiting. Here comes Mazda's second new energy vehicle, the MAZDA EZ-60.
[MAZDA EZ-60 unveiled]

We introduced the MAZDA EZ-6 last year, and now with the addition of the MAZDA EZ-60, Changan Mazda's exhibition theme this year is "Yu Dian Xin Jing", which means "breaking new ground with electric vehicles".

The MAZDA EZ-60 is a crossover SUV that combines the inherent appeal of the automobile with advanced features that appeal to Chinese customers who embrace the new and advanced.

It offers elegant and modern Mazda design styling with Jinba-Ittai driving performance that makes daily driving fun, together with smart features that make life inside and outside the car seamless. As with the MAZDA EZ-6, two versions of electric models, a battery electric vehicle (EV) and a plug-in hybrid, will be introduced this year.

Last year, I had the opportunity to test-drive the European version of the MAZDA EZ-6 in Europe, including high-speed driving on the German autobahn, and my experience confirmed that the vehicle is an excellent example of Mazda DNA, offering both a high level of safety and driving pleasure.

I am confident that the MAZDA EZ-60 is also a great product that will deliver Mazda’s signature driving fun and smart technology to Chinese customers. Mr. Deng from Changan Mazda will provide more details about the MAZDA EZ-60 later.

This year marks the 20th anniversary of the establishment of Changan Mazda, a joint venture between Changan Automobile and Mazda Motor Corporation. I would like to express my sincere gratitude once again to our Chinese customers for their support over the past 20 years, which has made it possible to produce and sell these products with Mazda technologies that you see here.

And in this 20th year, we are taking on the challenge of breaking new ground with the MAZDA EZ-6 and MAZDA EZ-60, our new energy vehicles jointly developed by Changan Automobile and Mazda.

Changan Automobile has been, is, and will continue to be an important partner to us. As a valued friend, I would like to express my deep appreciation to them for our past and future partnership.
Going forward, Mazda and Changan Automobile will continue to work together to become a brand that brings uplifting experiences to customers in China.

I would be grateful for your continued attention and support of the Mazda brand.
Thank you for your attention.