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December 19, 2003
For Your Information

Mazda Set to Impress at Tokyo Auto Salon 2004

- Customized lineup to include 'Mazda Axela MAZDASPEED A spec.'-

Mazda Motor Corporation will showcase an exciting lineup of customized cars at the "Tokyo Auto Salon 2004 with NAPAC" to be held at the Makuhari Messe Convention Center in Chiba City from January 9th to 11th. Mazda's eighteen exhibits will include customized versions of Mazda RX-8 and Mazda Axela (both launched this year) fitted with MAZDASPEED*1 brand parts along with the Mazda Roadster Coupe TS Concept manufactured by Mazda Engineering & Technology Co., Ltd.*2

Consisting of four different zones - Mazdaspeed Brand, Motor Sports Corner, Customize World and Collaboration Corner - the Mazda stand expresses the fun and excitement of driving in a range of unique and superbly balanced designs. Collaboration Corner will feature the Roadster ZEEBRA, a personalized version of Mazda's best-selling Roadster designed by the popular Japanese hip-hop artist "ZEEBRA." ZEEBRA will host a talk show at the Mazda stand on January 9th from 1:00 pm.
*1: Mazda designs and sells tuning parts and accessories for the aftermarket under the MAZDASPEED brand.
*2: A Mazda subsidiary that develops and customizes specially equipped vehicles and welfare vehicles based on Mazda products.


Mazda Axela MAZDASPEED A spec. (with production accessories)

Mazda's Exhibits at 2004 Tokyo Auto Salon
No. Model Manufacturer Vehicle/Accessory Type 
1 Mazda RX-8 MAZDASPEED B spec. Mazda Planned production accessories
2 Mazda Atenza SPORT MAZDASPEED A spec.
Production accessories
3 Mazda Axela SPORT MAZDASPEED A spec.
Planned production accessories
4 Mazda Demio SPORT MAZDASPEED A spec.
Production accessories
5 Mazda RX-8 MAZDASPEED Version Production model
6 Mazda Atenza SPORT WAGON MAZDASPEED A spec. Production accessories
7 Mazda Axela SPORT MAZDASPEED A spec. Planned production accessories
8 Mazda RX-8 NR-A Planned production accessories
9 Mazda Roadster NR-A Production model/production accessories
10 Mazda Roadster Turbo Circuit Trial spec. Production model/planned production accessories
11 Mazda Roadster Coupe TS Concept Mazda E&T Reference exhibit
12 Mazda Roadster Coupe Type E Production model
13 Mazda Roadster Coupe Type A Production model
14 Mazda Roadster ZEEBRA Mazda Reference exhibit
15 Mazda Axela SPORT/KENSTYLE Mazda E&T Planned production accessories
16 Mazda Axela/KENSTYLE Planned production accessories
17 Mazda MPV/DAMD Production accessories
18 Mazda MPV/KENSTYLE Production accessories

MAZDASPEED
1) Mazda RX-8 MAZDASPEED B spec. (with planned production accessories)
- This flagship model further builds on the exceptional driving performance of the popular A spec.
- Designed to handle the demands of circuit racing, the B spec. employs cooling parts suited to continuous hard driving and a high performance suspension that ensures stable handling even during high-speed cornering. An upgraded clutch for better torque transmission, a sports-tuned muffler that provides improved exhaust efficiency along with a deep, sporty sound, revised suspension bushes and 19-inch forged aluminum wheels complete the package.

2) Mazda Atenza SPORT MAZDASPEED A spec. (with production accessories)
- Based on the concept of a sporty saloon, this model takes the superb driving characteristics of Atenza one step further to ensure responsive performance at all times.
- Fitted with a sports suspension kit, a sports sound muffler tuned to deliver a distinctive sound and improved exhaust efficiency, plus an aero kit for enhanced aerodynamic performance this model allows drivers to fully experience the pleasure of sports car driving.

3) Mazda Axela SPORT MAZDASPEED A spec. (with planned production accessories)
- This model combines a refined, modern and aggressive style with exciting street performance.
- The exhilarating and delightful driving performance of the Axela has been further enhanced with a sports suspension kit, a more efficient sports sound muffler, as well as improved aero parts.

4) Mazda Demio SPORT MAZDASPEED A spec. (with production accessories)
- This vehicle improves on the sports performance of its base model envisaging the long, winding roads of Europe.
- With a suspension resembling the alert and agile movements of an athlete, a sports sound muffler and aero parts designed for improved aerodynamic performance this car truly expresses the exhilaration of sports driving.

5) Mazda RX-8 MAZDASPEED Version (production car)
- A limited edition model that takes the exciting potential of the RX-8 in an even more sporty direction.
- From its exclusively tuned engine and suspension to stylish aero parts, this customized RX-8 achieves the high level of perfection and superior overall balance found only in a complete model.

6) Mazda Atenza SPORT WAGON MAZDASPEED A spec. (with production accessories)
- For those who enjoy an active lifestyle, this model further enhances the fun-to-drive characteristics and performance of the Atenza Sport Wagon by adding a suspension kit, high performance muffler and stylish aero parts.

7) Mazda Axela SPORT MAZDASPEED A spec. (with planned production accessories)
* Body color variation with same specifications as Exhibit #3.

Motor Sports (circuit specifications)
8) Mazda RX-8 NR-A (with planned production accessories)
- Fitted with the NR-A dealer option package (including roll bar and brake pad set) this vehicle is eligible for entry in the RX-8 one make race.
- Weekend racing becomes even more convenient as owners can drive their circuit spec. RX-8 right to the track.

9) Mazda Roadster NR-A (production car with production accessories)
- NR-A models can be registered for use on public roads so that owners can enjoy competitive racing without compromising everyday convenience.
- The Roadster NR-A is the base model designed for entry in Mazda's 'Party Race.'

10) Mazda Roadster Turbo Circuit Trail spec. (production car with planned production accessories)
- The first turbocharged Roadster provides powerful acceleration thanks to the high torque produced by the new engine. A revised suspension and 17-inch tires add to the performance of this well-balanced vehicle.
- Based on the Roadster Turbo, this model is fitted with equipment for entry in the Mazdaspeed Cup/Circuit Trial. Newly designed slit rotors have been added to enhance braking performance.

Customized
11) Mazda Roadster Coupe TS Concept (reference exhibit)
- Based on the Roadster Coupe Type-S, this is the ultimate concept model for lightweight sports car enthusiasts.
- In this vehicle who could resist the fun of participating in a Clubman race and then joining friends at a cafe for a chat on the way home. With its smart and inspiring retro styling and unmistakable presence this car is sure to receive more than a few admiring looks.

12) Mazda Roadster Coupe Type E (production model)
- A modern day version of the two-seater sports coupe that won the hearts of motorists around the world from the 1940s to 1960s. The car's classic and elegant design creates a sense of refinement and individuality while at the same time providing the practicality essential for everyday use.

13) Mazda Roadster Coupe Type A (production model)
- A coupe embodying the Italian taste that continues to captivate car enthusiasts of all ages. The appeal of the Italian sports coupe lies with its powerful, racy styling that at the same time manages to convey a compassionate, nostalgic feeling.

Collaboration
14) Mazda Roadster ZEEBRA (reference exhibit)
- Based on the concept of 'Luxury Sports,' this Roadster was designed by charismatic hip-hop artist ZEEBRA for use in his latest promotion video.

15) Mazda Axela SPORT/KENSTYLE (with planned production accessories)
16) Mazda Axela/KENSTYLE (with planned production accessories)
17) Mazda MPV/DAMD (with production accessories)
18) Mazda MPV/KENSTYLE (with production accessories)
- Combines a stylish appearance and aggressive, sporty image with aero parts that further enhance the base model's appeal. Both half-type and full-type changeable bumpers are designed to provide a superior fit.
- While Axela employs parts that emphasize its athletic and wild styling, the MPV utilizes parts that effectively add to its high quality feel and distinctive presence.
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