Mazda Motor Corporation will showcase an exciting lineup of customized cars
at the "Tokyo Auto Salon 2004 with NAPAC" to be held at the Makuhari Messe
Convention Center in Chiba City from January 9th to 11th. Mazda's eighteen
exhibits will include customized versions of Mazda RX-8 and Mazda Axela (both
launched this year) fitted with MAZDASPEED*1 brand parts along with the Mazda
Roadster Coupe TS Concept manufactured by Mazda Engineering & Technology
Co., Ltd.*2
Consisting of four different zones - Mazdaspeed Brand, Motor Sports Corner,
Customize World and Collaboration Corner - the Mazda stand expresses the fun
and excitement of driving in a range of unique and superbly balanced designs.
Collaboration Corner will feature the Roadster ZEEBRA, a personalized version
of Mazda's best-selling Roadster designed by the popular Japanese hip-hop artist
"ZEEBRA." ZEEBRA will host a talk show at the Mazda stand on January 9th from
1:00 pm.
*1: |
Mazda designs and sells tuning parts and accessories
for the aftermarket under the MAZDASPEED brand. |
*2: |
A Mazda subsidiary that develops and customizes specially
equipped vehicles and welfare vehicles based on Mazda products. |

Mazda Axela MAZDASPEED A spec. (with production accessories)
Mazda's Exhibits at 2004 Tokyo Auto Salon
No. |
Model |
Manufacturer |
Vehicle/Accessory Type |
1 |
Mazda RX-8 MAZDASPEED B spec. |
Mazda |
Planned production accessories |
2 |
Mazda Atenza SPORT MAZDASPEED A spec.
|
Production accessories |
3 |
Mazda Axela SPORT MAZDASPEED A spec.
|
Planned production accessories |
4 |
Mazda Demio SPORT MAZDASPEED A spec.
|
Production accessories |
5 |
Mazda RX-8 MAZDASPEED Version |
Production model |
6 |
Mazda Atenza SPORT WAGON MAZDASPEED A spec. |
Production accessories |
7 |
Mazda Axela SPORT MAZDASPEED A spec.
|
Planned production accessories |
8 |
Mazda RX-8 NR-A
|
Planned production accessories |
9 |
Mazda Roadster NR-A
|
Production model/production accessories |
10 |
Mazda Roadster Turbo Circuit Trial spec.
|
Production model/planned production accessories |
11 |
Mazda Roadster Coupe TS Concept
|
Mazda E&T |
Reference exhibit |
12 |
Mazda Roadster Coupe Type E |
Production model |
13 |
Mazda Roadster Coupe Type A
|
Production model |
14 |
Mazda Roadster ZEEBRA |
Mazda |
Reference exhibit |
15 |
Mazda Axela SPORT/KENSTYLE |
Mazda E&T |
Planned production accessories |
16 |
Mazda Axela/KENSTYLE |
Planned production accessories |
17 |
Mazda MPV/DAMD |
Production accessories |
18 |
Mazda MPV/KENSTYLE |
Production accessories |
MAZDASPEED
1) |
Mazda RX-8 MAZDASPEED B spec. (with planned production accessories)
- |
This flagship model further builds on the exceptional driving
performance of the popular A spec. |
- |
Designed to handle the demands of circuit racing, the B spec.
employs cooling parts suited to continuous hard driving and a
high performance suspension that ensures stable handling even
during high-speed cornering. An upgraded clutch for better torque
transmission, a sports-tuned muffler that provides improved exhaust
efficiency along with a deep, sporty sound, revised suspension
bushes and 19-inch forged aluminum wheels complete the package. |
|
2) |
Mazda Atenza SPORT MAZDASPEED A spec. (with production
accessories)
- |
Based on the concept of a sporty saloon, this model takes
the superb driving characteristics of Atenza one step further
to ensure responsive performance at all times. |
- |
Fitted with a sports suspension kit, a sports sound muffler
tuned to deliver a distinctive sound and improved exhaust
efficiency, plus an aero kit for enhanced aerodynamic performance
this model allows drivers to fully experience the pleasure
of sports car driving. |
|
3) |
Mazda Axela SPORT MAZDASPEED A spec. (with planned production accessories)
- |
This model combines a refined, modern and aggressive
style with exciting street performance. |
- |
The exhilarating and delightful driving performance of
the Axela has been further enhanced with a sports suspension
kit, a more efficient sports sound muffler, as well as
improved aero parts. |
|
4) |
Mazda Demio SPORT MAZDASPEED A spec. (with production accessories)
- |
This vehicle improves on the sports
performance of its base model envisaging the long, winding
roads of Europe. |
- |
With a suspension resembling the alert and agile movements
of an athlete, a sports sound muffler and aero parts designed
for improved aerodynamic performance this car truly expresses
the exhilaration of sports driving. |
|
5) |
Mazda RX-8 MAZDASPEED Version (production car)
- |
A limited edition model that takes the exciting potential
of the RX-8 in an even more sporty direction. |
- |
From its exclusively tuned engine and suspension to stylish
aero parts, this customized RX-8 achieves the high level
of perfection and superior overall balance found only in
a complete model. |
|
6) |
Mazda Atenza SPORT WAGON MAZDASPEED A spec. (with production accessories)
- |
For those who enjoy an active lifestyle, this model further
enhances the fun-to-drive characteristics and performance
of the Atenza Sport Wagon by adding a suspension kit, high
performance muffler and stylish aero parts. |
|
7) |
Mazda Axela SPORT MAZDASPEED A spec. (with planned production accessories)
* |
Body color variation with same specifications as Exhibit
#3. |
|
Motor Sports (circuit specifications)
8) |
Mazda RX-8 NR-A (with planned production accessories)
- |
Fitted with the NR-A dealer option package (including
roll bar and brake pad set) this vehicle is eligible for
entry in the RX-8 one make race. |
- |
Weekend racing becomes even more convenient as owners
can drive their circuit spec. RX-8 right to the track. |
|
9) |
Mazda Roadster NR-A (production car with production accessories)
- |
NR-A models can be registered for use on public roads so
that owners can enjoy competitive racing without compromising
everyday convenience. |
- |
The Roadster NR-A is the base model designed for entry
in Mazda's 'Party Race.' |
|
10) |
Mazda Roadster Turbo Circuit Trail spec. (production car with planned
production accessories)
- |
The first turbocharged Roadster provides powerful acceleration
thanks to the high torque produced by the new engine. A
revised suspension and 17-inch tires add to the performance
of this well-balanced vehicle. |
- |
Based on the Roadster Turbo, this model is fitted with
equipment for entry in the Mazdaspeed Cup/Circuit Trial.
Newly designed slit rotors have been added to enhance braking
performance. |
|
Customized
11) |
Mazda Roadster Coupe TS Concept (reference exhibit)
- |
Based on the Roadster Coupe Type-S, this is the ultimate
concept model for lightweight sports car enthusiasts. |
- |
In this vehicle who could resist the fun of participating
in a Clubman race and then joining friends at a cafe for
a chat on the way home. With its smart and inspiring retro
styling and unmistakable presence this car is sure to receive
more than a few admiring looks. |
|
12) |
Mazda Roadster Coupe Type E (production model)
- |
A modern day version of the two-seater sports coupe that
won the hearts of motorists around the world from the 1940s
to 1960s. The car's classic and elegant design creates a
sense of refinement and individuality while at the same time
providing the practicality essential for everyday use. |
|
13) |
Mazda Roadster Coupe Type A (production model)
- |
A coupe embodying the Italian taste that continues to captivate
car enthusiasts of all ages. The appeal of the Italian sports
coupe lies with its powerful, racy styling that at the same
time manages to convey a compassionate, nostalgic feeling. |
|
Collaboration
14) |
Mazda Roadster ZEEBRA (reference exhibit)
- |
Based on the concept of 'Luxury Sports,' this Roadster
was designed by charismatic hip-hop artist ZEEBRA for use
in his latest promotion video. |
|
15) |
Mazda Axela SPORT/KENSTYLE (with planned production accessories) |
16) |
Mazda Axela/KENSTYLE (with planned production accessories) |
17) |
Mazda MPV/DAMD (with production accessories) |
18) |
Mazda MPV/KENSTYLE (with production accessories)
- |
Combines a stylish appearance and aggressive, sporty
image with aero parts that further enhance the base model's
appeal. Both half-type and full-type changeable bumpers
are designed to provide a superior fit. |
- |
While Axela employs parts that emphasize its athletic
and wild styling, the MPV utilizes parts that effectively
add to its high quality feel and distinctive presence. |
|
|