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July 7, 2003

Mazda Releases Limited Edition 'Stardust Pink' Demio

- Based on positive response to promotional campaign -

Mazda Motor Corporation has released a limited edition model of its popular Mazda Demio compact car. Six hundred units of the eye-catching 'Stardust Pink' go on sale today at Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan.

Mazda Demio 'Stardust Pink'
Mazda Demio 'Stardust Pink'

The Mazda Demio limited edition 'Stardust Pink' was designed with input from Misaki Ito, the actress who features in the Mazda Demio commercials on air since last October. The vehicle combines an exclusive Cosmic Rose exterior with the pink interior of the Cozy model. In February this year, Mazda produced a single pink Demio as the major prize for its Valentine's Day promotional campaign. The pink vehicle was very well received, prompting the automaker to produce 600 units of the Stardust Pink Demio for retail sale.

Details of 'Stardust Pink' Demio
Base model: Cozy (including 1.3-liter engine)
Additional equipment: Auto air-conditioning, steering wheel-mounted audio controls, 2 rear speakers (2 front speakers as standard equipment)
Exclusive accessories: Mud flaps (exclusive to Stardust Pink), 14-inch body-colored alloy wheels (manufactured by PIAA)
Body color: Cosmic Rose Metallic (exclusive color)
Interior color: Rose Pink (exclusive to Cozy)

Manufacturer's Suggested Retail Price (excluding tax) (Unit: 1,000 yen)
Engine Transmission Retail Price
In-line 4 cylinder
1.3L DOHC

4EC-AT 1,235

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