Customize Your Own Mazda Demio on Internet

- Mazda Demio added to "Web Tune Factory" -

Mazda Motor Corporation will add Mazda Demio to its "Web Tune Factory" site (http://www.w-tune.com), which allows customers to order their own customized car via the Internet. Web-tuned@Demio will commence from 13:00, today.

Mazda's 'Web Tune Factory'

"Web Tune Factory" was the first website in Japan to offer a build-to-order service on the Internet when it was launched in February 2001. Currently Web-Tuned Roadster is available on the site.

Based on 10 model types (4 types for 1300cc, 6 types for 1500cc), this new Mazda Demio Web Tune Factory allows customers to select body colors and options including factory-installed and dealer options, and conduct a simulation on the Internet to view their web-tuned Demio on the display. In addition, site users can receive an estimate, schedule an appointment with a sales representative or place an order. After reaching a decision, customers visit a Mazda dealer to complete the "paperwork," including contract authorization, registration and delivery appointment. The dealer then forwards the customer's order to Mazda for production.

Mazda significantly revised the Mazda Demio's option system to give small-car buyers more freedom in selecting equipment to meet their diversified needs, introducing twenty-eight different catalog models, featuring various combinations of popular options. By adding the Demio to the Web Tune Factory, Mazda has made the process of selecting options more convenient, simpler and much more fun. Like Web Tune Factory, customers can also customize a color and options at dealers.