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November 6, 2001

Mazda Launches Demio 'Special Series'

- Three versions with enhanced personality and value, adopting exclusive body color and interior, and enhanced equipment -

Mazda Motor Corporation has added a "Special Series" for three versions of the freestyle wagon Demio. Offering a maximum 97,000 yen reduction, exclusive body colors and special equipment are now available for the 1300 LX-G. The 1500 Aletta and the 1500 GL are also equipped with an enhanced audio system. The series goes on sale today at Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan.

Offering excellent maneuverability with wider visibility and a roomy interior, Demio has been favorably received since its launch in August 1996. Demio, which can fit into multi-level parking lots, has established a new genre - the Compact Wagon. Reflecting one of Mazda's product attributes "exceptional functionality," Demio maximizes wagon use, by offering a top-in-class cargo space that can accommodate two mountain bikes, with a lower and wider rear hatch, as well as various seat arrangements, such as rear seat-sliding and full-flat positioning.

The "Special Series" is designed to offer Demio's original allure with enhanced personality and value, to further fulfill customer needs. Adopting the new exclusive color "Crystal Blue Metallic," meshed suede seat material, and an instrument panel with silver touches, 1300 LX-G Special makes a fashion statement with its enhanced quality. The 1300 LX-G Special aims to meet the needs of women and young families.

Designed for single customers who enjoy brisk sporty driving, 1500 Aletta Special has a CD/MD player with four speakers in addition to the standard AM/FM electric tuner. The 1500 GL Special, designed for families who seek comfortable/leisurely driving and practicality, has enhanced value with the addition of a CD player to the AM/FM electric tuner with cassette deck.

While offering these special features, prices have been reduced to offer the series at an even more affordable price. A reduction of 97,000 yen is offered for LX-G Special, 51,000 yen for Aletta Special, and 35,000 yen for GL Special.

The monthly sales target for all Demio models is 5,000 units.


Demio 1300 LX-G Special (4AT) (Option equipped model)


Special features of the "Special Series" are as follows:

1. 1300 LX-G Special
- (Changes from the base model "1300 LX-G")
- Exclusive body color "Crystal Blue Metallic"
- Exclusive seat material, using suede and sporty mesh fabric, with silver molding
- Silver tone center panel side
- Silver tone shift panel & bright shift button
- Bright parking break release button
- Black two tone instrument panel
- Silver tone gauge indicator
- Tachometer
- Tilt steering
- CD player (added to the AM/FM electric tuner with cassette deck, available as standard equipment. Cassette deck is no longer available.)
A reduction of 97,000 yen from the base model with these features.

2. 1500 Aletta Special
- (Change from the base model "1500 Aletta")
A CD/MD player with four speakers (added to the AM/FM electric tuner unit, available as standard equipment), offering a 51,000 yen reduction from the base model.

3. 1500 GL Special
- (Change from the base model "1500 GL")
A CD player (added to the AM/FM electric tuner unit with a cassette deck, available as standard equipment), offering a 35,000 yen reduction from the base model.

Note: The base models LX-G, Aletta and GL will be replaced by the "Special Series."


Manufacturer's Suggested Retail Prices (Excluding Tax) (unit: 1000 yen)
Grade Engine Mission Suggested Price
LX-G Special 1300SOHC 4EC-AT 1,148
5MT 1,058
Aletta Special 1500SOHC 4EC- AT 1,498
5MT 1,408
GL Special 1500SOHC 4EC- AT 1,398
* The V pack set for the LX-G Special costs an additional 40,000 yen. (The pack includes dark tinted glass & ultraviolet protection glass for all windows, colored side protector molding, water repellant glass for front window and door mirrors, and rear speakers)
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