Skip to main content

May 24, 2001

Mazda Launches Limited Edition Mazdaspeed Roadster and Familia

- Exclusive equipment enhances driving pleasure in convertible sports car and sedan -

Mazda Motor Corporation announces the release of limited edition versions of the convertible sports car "Roadster" and compact four-door sedan "Familia." Designed to offer improved driving performance, the Mazdaspeed Roadster and Mazdaspeed Familia are available today at dealerships throughout Japan.

Mazda defines "the driving pleasure of feeling at one with the vehicle" as "dynamic (driving) DNA," a common characteristic for all Mazda cars. The goal is to achieve a feeling of oneness between car and driver by providing a high level of integrated balance in basic functions such as accelerating, cornering, and stopping.

The new Mazdaspeed Roadster and Mazdaspeed Familia offer improved performance thanks to the modified specifications associated with the Mazdaspeed brand*. This further enhances fun-to-drive feeling.

The Mazdaspeed Roadster employs a damper that drivers can adjust easily among four levels to match driving conditions. It also features an exhaust manifold that provides improved exhaust efficiency and a "sporty sound" muffler for a distinctive sports car exhaust sound.

Mazda engineers equipped Mazdaspeed Familia with the 2.0-liter DOHC engine previously offered only on the S-Wagon Sport 20, and they have specially tuned on the model for improved dynamic performance. In addition, they have added large-diameter tires and a specially developed suspension system to enhance maneuvering stability. Large-diameter brake rotors deliver improved braking performance.

Finally, Mazda has equipped both limited edition models with aerodynamic parts and a distinctive exterior color scheme that features a blue body and gold wheels. The interiors also have special touches designed to add a sporty feel.

Mazda plans to produce 200 units of the limited edition Mazdaspeed Roadster, and 100 of the Mazdaspeed Familia.

* Mazda designs and develops tuning parts and accessories for the motor sports market under the Mazdaspeed brand.

Mazdaspeed Roadster
Mazdaspeed Roadster

Mazdaspeed Familia



Overview of Limited Edition Mazdaspeed Roadster
- Base model: RS (1.8-liter DOHC engine, 6-speed manual transmission)
- Major special equipment (points of difference from the base model)
Mechanical Four-level adjustment damper (Mazdaspeed)
- Allows the user to adjust the attenuation by four levels to match the driving conditions.
Custom exhaust manifold (Mazdaspeed)
- Improves engine exhaust efficiency.
"Sporty sound" muffler (Mazdaspeed)
- Produces a distinctive sports car exhaust sound.
Reinforced engine mount and differential mount
- Stiffer rubber at the locations where the engine and differential are mounted on the body allows motive power from the engine to be conveyed to the drive system more directly.
Colored front suspension tower bar (matches body color)
Hood insulators (noise dampers)
Exterior Custom body color: Starry Blue Mica
Custom aluminum wheel color: Gold
Aerodynamic accessories
Front air dam skirt, side air dam skirts, rear under skirt, rear spoiler, headlamp and rear combination lamp bezels, front fog lamps
Decal with "MAZDASPEED" logo (on left front fender)
Interior Carbon tone center panel
Blue metal plated meter rings
Blue stitching
- Stitching on seats, steering wheel, shift knob, and shift boot is blue to match exterior color.
MP3 (*See note below) compatible multi-control CD car audio system manufactured by Kenwood and four speakers


Overview of Limited Edition Mazdaspeed Familia
- Base model: Sedan RS (1.5-liter DOHC engine)
- Principal special equipment (points of difference from the base model)
Mechanical 2.0-liter DOHC engine (maximum output: 175 PS)
- This is a specially tuned version of the engine used in the S-Wagon Sport 20 by making modifications to the pistons compression ratio, cam shaft, flywheel, and more. It provides boosted output and improved engine response.
5-speed manual transmission (short stroke type)
- The 5-speed manual transmission is not available on the base model. This is also a "short stroke" format with a shorter shift lever.
"Sporty sound" muffler (Mazdaspeed)
- Produces a distinctive sports car engine growl.
Custom stainless steel exhaust manifold
- Improves engine exhaust efficiency.
Custom sports tuned suspension
- Increased roll stiffness for improved maneuvering stability
Custom front and rear stabilizers
205/45 R 17 tires
17-inch aluminum wheels (RacingHart)
Front and rear 15-inch disc brakes
Strut tower bar
Exterior Custom body color: Starry Blue Micax
Custom body color: Starry Blue Mica Custom aluminum wheel color: Gold
Aerodynamic parts (Due to this feature, the color side molding of the base model has been omitted)
Custom front bumper air splitter, custom rear under skirt, custom rear spoiler (with high mounted brake light), front aerodynamic bumper with large fog lamps, side skirts
Decal with "MAZDASPEED" logo (on left front fender)
Interior Silver panel (center portion of floor console)
Carbon tone center panel (side portions of air conditioner and audio panel)
Genuine leather 3-spoke steering wheel (Nardi) and genuine leather shift knob
Aluminum pedals
MP3 (*) compatible multi-control CD car audio system manufactured by Kenwood and ten speakers



Manufacturer's Suggested Retail Prices and Participating Dealerships
[Mazdaspeed Roadster] (excluding sales tax) (Unit: 1,000 yen)
Engine Transmission Seating capacity Japan suggested retail price
4-in-line 1,800 DOHC 6MT 2 2,548
- Dealership: Mazda Anfini and selected Mazda dealerships throughout Japan.

[Mazdaspeed Familia] (excluding sales tax) (Unit: 1,000 yen)
Engine Transmission Seating capacity Tokyo, Nagoya,
Osaka, Hiroshima
Sapporo Sendai Yamaguch Fukuoka
4-in-line2,000 DOHC 5MT 5 1,998 2,048 2,018 2,008 2,018
- Dealership: Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan.

Note: MP3 Compatible Audio System
- Except for personal use, reproducing (recording) and distributing or disseminating music, etc., without the permission of the copyright holder is prohibited.
- CNever paste labels, stickers, tape, etc., on the label or recording surface of CD-R or CD-RW discs.
- CD-R and CD-RW discs are more susceptible than ordinary CDs to hot and humid environments. Playback of some discs may not be possible under such conditions. Also, fingerprints or scratches may impede proper playback.
- Some CD-R or CD-RW discs may deteriorate if left in an automobile for extended periods of time.

close