Mazda Launches Limited Series '@NAVI'
- All four models feature a Telematics-compatible navigation system as standard equipment at a reasonable price -
| Mazda Motor Corporation has launched the
limited "@NAVI" (pronounced "at-nah-vee")*1 series that features as standard equipment
an advanced car navigation system*2 compatible with "Mazda Telematics,"
the driver's information service. All four
@NAVI models-MPV, Premacy, Demio and Bongo
Friendee-are now available at Mazda dealerships
throughout Japan.
The advanced car navigation system of the
@NAVI models facilitates a safe and comfortable
trip. It provides static route information
by accessing an optical-disk database-DVD
for MPV, Premacy, and Bongo Friendee and
CD-ROM for Demio-and offers the latest traffic
information thanks to "VICS-FM."
With the optional adapter, the user can access
the Mazda Telematics Center to pull down
information on motels, restaurants, gas stations,
parking facilities and other sites and attractions
through the Internet.*3 Additionally, this navigation system can
link to the i-mode*4 service, provided by NTT DoCoMo Inc., which
enables users to access a variety of i-mode
services.
The "@NAVI" series also features the platinum silver outer panel and shiny aluminum wheels to represent the series' color theme, enhancing its total quality feel.
Based on Mazda's brand personality, it is
"stylish," "insightful"
and "spirited," "@NAVI"
is the latest series in Mazda's "MM
Project"*5 launched in May to develop a closer connection
with its customers.
Highlights of the "@NAVI" series are:
| - | Advanced car navigation system as standard equipment |
| - | Platinum silver outer panel and shiny aluminum wheels that represent the color theme of the "@NAVI" series |
| - | Reasonable and affordable prices that are
164,000-320,000 yen less than current model
prices with the same features |
These features enhance Mazda's brand personality, especially the "stylish" and "insightful" aspects. The target sales figure of the entire series is 8,500 units in Japan.
|
MPV@NAVI 2500 V6 2WD
|
Premacy@NAVI 2WD Seven-person capacity model
|
| *1: |
@NAVI (pronounced "at-nah-vee") refers to the car navigation system which gives customers interactivity with various services.
|
| *2: |
Optional adapter unit (including hands-free device) and a mobile phone are required to connect to the Mazda Telematics Center using a compatible car navigation system. Cdma-One and PHS mobile phones are not compatible. Customers are responsible for the connection charges for the phone company and the Internet provider.
|
| *3: |
Customers need to become a member to access the Mazda Telematics services. There is no charge for gaining/maintaining membership.
|
| *4: |
-"i-mode" is a registered trademark of NTT DoCoMo, Inc.
-This product has no relation to NTT DoCoMo, Inc.
-To use the "i-mode" service, contracts for "Packet-data transmission" and "i-mode service" are required plus a mobile phone (800MHz) contract.
-To use "i-mode" service on Mazda Telematics car navigation, an adapter unit (combined with a hands-free system) and a car navigation-compatible "i-mode" mobile phone are required.
|
| *5: |
"MM project" stands for "MORE MAZDA." It also connotes a close connection between "Mazda" and "Market."
|
Models and specifications of the limited series @NAVI
[MPV @NAVI based on MPV "Urban Break" and "Sport"]
| |
| Original models |
| - | Two-wheel-drive, 2.0-liter DOHC engine, column-shift automatic transmission
"Urban Break" model
|
| - | Two-wheel-drive, 2.5-liter V6 DOHC engine, column-shift automatic transmission
"Sport" model
|
| - | Four-wheel-drive, 2.5-liter V6 DOHC engine, column-shift automatic transmission
"Sport" model
|
| Changes from the original models |
| Series common features: |
- Mazda Telematics-compatible DVD car navigation system
- Shiny aluminum wheels
- Exclusively designed key and ornament
|
| Equipment: |
| - Nine speakers
|
| Outer panel color: |
| - Series-exclusive platinum silver and pure white
|
|
Values for money compared to the original models
- Two-wheel-drive 2.0-liter DOHC engine model: 256,000 yen less expensive
- Two-wheel-drive 2.5-liter V6 DOHC engine model: 183,000 yen less expensive
- Four-wheel-drive 2.5-liter V6 DOHC engine model: 181,000 yen less expensive
|
Dealership
Mazda and Mazda Anfini dealerships nationwide |
|
[Premacy @NAVI based on Premacy L package]
| |
| Original models |
| - Two-wheel-drive, 1.8-liter DOHC engine, column-shift automatic transmission, five-person /seven-person capacity model
|
| Changes from the original models |
| Series common features: |
- Mazda Telematics-compatible DVD car navigation system
- Shiny aluminum wheels
- Exclusively designed key and ornament
|
| Equipment: |
- White instrument panel meters
- Six speakers
- Wintry-weather specifications
|
| Outer panel color: |
| - Series-exclusive platinum silver and pure white
|
|
Values for money compared to the original models
- Five-person capacity model: 204,000 yen less expensive
- Seven-person capacity model: 164,000 yen less expensive
|
Dealership
Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide |
|
[Demio @NAVI based on Demio LX-G]
| |
| Original models |
| - 1.3-liter SOHC engine, 4EC automatic transmission model
|
| Changes from the original models |
| Series common features: |
- Mazda Telematics-compatible DVD car navigation system
- Shiny aluminum wheels
- Exclusively designed key and ornament
|
| Exterior: |
- Wide side protection moldings matching the outer panel color
- Black window frames
- Dark-tinted window glasses (rear doors, rear quarters and rear gate)
|
| Equipment: |
- Anti-ultraviolet windows
- Filter with aldehyde eliminating function
- White instrument panel meters including a tachometer
- Moquette fabric seat surface
- Four speakers
|
| Outer panel color: |
| - Series-exclusive platinum silver and pure white
|
|
Values for money compared to the original models
190,000 yen less expensive
|
Dealership
Mazda, Mazda Anfini, Mazda Autozam dealerships nationwide |
|
|
Demio @NAVI
|
Bongo Friendee @NAVI 2500 V6 AFT
|
[Bongo Friendee @NAVI based on Bongo Friendee RS-V/RF-V]
| |
| Original models |
- Two-wheel-drive, 2.0-liter "RS-V" gasoline engine, 4EC automatic transmission, standard roof model
- Two-wheel-drive, 2.5-liter V-6 "RF-V" gasoline engine, 4EC automatic transmission, standard roof model
- Two-wheel-drive 2.5-liter V-6 "RF-V" gasoline engine, 4EC automatic transmission, auto free top model
*All original models are wintry-weather equipped.
|
| Changes from the original models |
| Series common features: |
- Mazda Telematics-compatible DVD car navigation system
- Shiny aluminum wheels
- Exclusively designed key and ornament
|
| Exterior: |
- Rear roof spoiler with LED-type high-mounted stop lamp
- Front fog lamps
- Dark-tinted window glasses (side and rear)
|
| Equipment: |
- Leather-wrapped steering wheel
- Twin fully automatic air conditioners which also contain a rear heater
- Water-repellent side mirrors and front side windows. The side mirrors are electrically-adjustable and match the outer panel color
- Electrically-operating side window curtains (available to the 2.5-liter V-6 gasoline engine model)
- Easy-closing sliding doors, large ottoman, black front door frames and four speakers (All these features are standard equipment for the 2.0-liter gasoline engine model. Originally, these are standard equipment for the base 2.5-liter V-6 engine model.)
|
| Outer panel color: |
| - Series-exclusive platinum silver
|
|
Values for money compared to the original models
- 2.0-liter gasoline engine normal standard model: 320,000 yen less expensive
- 2.5-liter V-6 gasoline engine standard roof model: 225,000 yen less expensive
- 2.5-liter V-6 gasoline engine auto free top model: 270,000 yen less expensive
|
Dealership
Mazda and Mazda Anfini dealerships nationwide |
|
Suggested retail prices (sales tax not included/Unit: thousand yen)
| [MPV @NAVI] |
|
| Drive |
Engine |
Transmission |
Tokyo/Osaka
Nagoya/Hiroshima |
Sapporo |
Sendai |
Yamaguchi |
Fukuoka |
| 2WD |
2.0L DOHC |
4EC-AT |
2,398 |
2,443 |
2,419 |
2,416 |
2,423 |
| 2.5L V6 DOHC |
2,648 |
2,693 |
2,669 |
2,666 |
2,673 |
| 4WD |
2.5L V6 DOHC |
2,890 |
2,935 |
2,911 |
2,908 |
2,915 |
|
|
|
| [Premacy @NAVI] |
|
| Drive |
Engine |
Transmission |
Passenger
capacity |
Tokyo/Nagoya/Osaka/
Hiroshima/Yamaguchi |
Sapporo |
Sendai |
Fukuoka |
| 2WD |
1.8L DOHC |
Column AT |
5 |
1,998 |
2,048 |
2,018 |
2,018 |
| 7 |
2,098 |
2,148 |
2,118 |
2,118 |
|
|
| [Demio @NAVI] |
|
| Engine |
Transmission |
Suggested retail price |
| 1.3L SOHC |
4EC-AT |
1,398 |
|
|
| [Bongo Friendee @NAVI] |
|
| Drive |
Engine |
Trans
mission |
Roof
type |
Passenger
capacity |
Tokyo/
Nagoya/
Osaka/
Hiroshima |
Sapporo |
Sendai |
Yamagu
-chi |
Fukuoka |
Okinawa |
| 2WD |
2.0L
gasoline |
4EC-AT |
Standard |
8 |
2,298 |
2,354 |
2,321 |
2,316 |
2,323 |
2,384 |
2.5L
V6gasoline |
Standard |
8 |
2,598 |
2,654 |
2,621 |
2,616 |
2,623 |
2,684 |
| AFT* |
8 |
2,898 |
2,954 |
2,921 |
2,916 |
2,923 |
2,984 |
|
|
|
*AFT: auto free top
|
|
|
