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September 12, 2000

Mazda Introduces "Aletta," New Demio Sport Model

- 1.3-liter models meet 2000 Japan Emission Control Standards -

Mazda Motor Corporation has introduced "Aletta,"1 the new 1.5-liter sport model of the popular Demio minivan, at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan. In addition, Mazda has enhanced existing Demio models with a revised emission system that meets the 2000 Japan Emission Control Standards for all 1.3-liter models and reinforced body structure for all 1.3 and 1.5-liter models.

The Demio, which created a new 'compact wagon' genre when introduced in August 1996, has been one of Mazda's best-selling products. Its compact body makes it easy to park and maneuver in traffic or in a multi-level parking lot. Its roomy and comfortable interior, stylish appearance, flexible and creative seat arrangements and responsive handling and performance also make it a pleasure to own and drive.

Demio's highlights:

1. The revised emission system-rebuilding and repositioning the catalytic converter-enables all 1.3-liter engine models to meet the 2000 Japan Emission Control Standards.
2. Demio's enhanced safety features include a strengthened center pillar, filled with resin foam plastic, and reinforced bars on roof and floor and an optional SRS2 side-impact airbags to improve safety in the event of side-impact collision.
3. The new model includes aerodynamic accessories and a center-roof antenna on the outside and black-tinted interior with an accent of white-colored instrument panel meters and a NARDI leather-wrapped steering wheel on the inside to lend a spirited air to the model.
4. Enhanced body rigidity, along with revised suspension system, enhance ride comfort and handling stability.
5. Mazda's "New-Concept Audio System" is standard equipment for all models, except Model L, and the Mazda Telematics-compatible navigation system is optional.

1 Aletta means "attractive" in Italian. This name implies a stylish and spirited image for the new model.
2 SRS: Supplemental Restraint System.

Demio 1500 Aletta
Demio 1500 "Aletta"

Major Product Enhancements

1. New 1.5-liter engine model "Aletta"
Boasting sporty interior and exterior, and customized chassis to facilitate handling stability in the pursuit of driving pleasure
(1) Exterior
 
- Aerodynamic accessories: spoiler parts on front, rear under, side sill and rear roof
- Customized mesh grille
- Detachable roof antenna
- Customized decals
- Five outer panel colors, including two new two-tone colors, Classic Red and Sunlight Silver Metallic, and three carried-over monotone colors, Pure White, Brilliant Black and Innocent Blue Mica.
(2) Interior
 
- Black-based instrument panel incorporating a silver-coated center panel and climate control dials.
- Steering wheel wrapped with NARDI's genuine leather
- White instrument panel meters dimmed with amber illumination lamps
- Customized black-based seats and seat trim
(3) Chassis
 
- Optimized performance of the rear damper and reliable handling stability facilitated with a new stabilizer and performance rods.

2. Enhanced 1.3-liter Engine Models with new emission mechanism
- Revised 1.3-liter engine models come up with a lower level of emission for the catalytic converter repositioned and re-configured. Now the emission amount of hydrocarbon and nitrogen oxide 50% lower than the 2000 base Emission Control Standard. This mechanism makes these models meet the 2000 E-LEV Emission Control Standard of Japan's Ministry of Transport.
- These models are qualified for the lower rate of the automobile acquisition tax based on the preferred taxing system for low-emission vehicles. Additionally, the vehicles registered in the Tokyo Metro area are eligible for its own lowe rate of the automobile tax.3
3 If both tax reductions are applicable, the one is required to choose either reduction option.

3. Improved body rigidity for side-impact collision and additional safety features
- The center pillars are enhanced: filled with resin foam plastic to effectively disperse the energy of impact. Light-weight but solid cross members have been added to the floor providing the extra strength of the body structure in the event of side-impact collision.
- All models include front seatbelts with pretensioners and load-limit mechanism as standard equipment (the model without passenger-side airbags is not equipped with load-limit mechanism.)
- Optional SRS side airbag system with head-protection function (LX-G, LX-S, GL and Aletta)

4. Spirited handling stability and ride comfort
- The entire rigidity for vibration and the spot rigidity of the trailing portions of the torsion beams have been increased. Such increased rigidity results in the tougher structure of undercarriage and wheels, eventually providing more handling stability and ride comfort.

5. More features of convenience to facilitate everyday use
- All components of the optional New-Concept Audio System are upgradeable, so the user can easily add or replace a CD changer or a MD player, for instance, to the 2DIN-sized base unit (Model L comes with this audio system as a dealer option.)
- User is accessible to i-mode4 by using the CD-ROM car navigation system compatible with the Mazda Telematics information service5 (Available to LX-S, GL and Aletta.)
- Keyless entry system features answer-back function that let the user know the state of locked/unlocked, showing a hazard warning signal flasher (Available to LX-G, LX-S, GL and Aletta.)
4 "i-mode" is a registered trademark of NTT DoCoMo, inc. To use the "i-mode" service, contracts for "Packet-data transmission" and "i-mode service" are required plus a mobile phone (800MHz) contract. To use "i-mode" service" on Mazda Telematics car navigation, an adapter unit (combined with a hands-free system)" and a car navigation-compatible "i-mode" mobile phone are required.
5 To connect to "Mazda Telematics Center" with a compatible car navigation system, optional adapter unit (combined with a hands-free system) and mobile phone are required. Cdma-One and PHS mobile phones are not compatible. The telephone charge and provider fee should be paid by the customer.

-Suggested retail prices (Sales tax not included) (Unit: 1,000 yen)
Engine Model Transmission Suggested retail prices
1300
SOHC
L 5MT 999
4EC-AT 1,089
LX-G 5MT 1,155
4EC-AT 1,245
LX-G 5MT 1,207
4EC-AT 1,297
1500
SOHC
GL 5MT 1,343
4EC-AT 1,433
Aletta 5MT 1,459
4EC-AT 1,549
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