Skip to main content

May 22, 2000

Mazda to Launch Limited Briza Series For Five Models Equipped with Aero Parts

-First series of MM project, a new initiative to propose
"New Ideas That Stir Your Emotions"japanese"-

Mazda Motor Corporation today launched the limited Briza series equipped with aero parts for five models - Premacy, Demio, Familia S-Wagon, Bongo Friendee and Capella Wagon- which goes on sale immediately through the corresponding dealerships. Along with aero parts, each model of Briza series offers more stylish and sporty appearance.

Mazda starts "MM" project with Briza series-- a new initiative to continuously introduce new product actions which incorporates the voice of customer and distinctively embodies Mazda's brand personality expressed as "Stylish", "Insightful," and "Spirited."

Limited Briza series is the first series model of this project reflecting customers' voice and market trends gathered by present. In line with a limited edition's unified theme "Designed by Air," several features -- mainly aero parts, which are popular among the target users of Briza series, single male and female, or young family -- are equipped on each model. These features make Briza series more stylish and sporty models, especially enhancing "Stylish" and "Spirited" of Mazda brand personality.

Briza series keeps affordability in each model with less price-up from the base model while enriching features, giving increased value-for money by the range of 64,000 to 160,000 yen in market estimated value.

Under MM project, Mazda collects voice and requests of customers as to want-features and -accessories for MM-project product actions through communication with customers at dealers and Mazda's homepage. MM project, as a whole, intends to concretely propose Mazda's brand message - "New Ideas That Stir Your Emotions "japanese"

MM project implements an unified campaigning for its communication including showroom display at outlets, publicity, and advertisement, which customers perceives Mazda Brand totally.

The sales number of Briza series is 11,650 units for 5 models in total

  • l "MM project" is named as symbolizing MORE MAZDA (to be more Mazda). It also implies the hope for closer connection between "Mazda and Market"
  • l Briza is deprived from an ancient Spanish word which meaning is "gentle breeze" to evolve the features of aero-parts limited series. It also implies Mazda's hope to provide customers with exhilarating lifestyle.

Briza Series Limited Edition Models

Premacy Briza based on Premacy sports package
2-wheel-drive, 1800cc DOHC, 5-person/7-person capacity,
column-shift automatic transmission
Changes to the original model:
Exterior - Front and side air dam skirts
- Rear under skirt
- Bumpers and side protective molding matching exterior paint color
- 195/50R16 tires and 16-inch aluminum wheels
Interior
- White meter panel
- Driver's seat equipped with large size armrest and storage compartment
Please note that the following items are not equipped with:
SRS (Supplemental Restraint System) side airbags with head protection function,
a sound system equipped with AM/FM electronic tuner, full-logic cassette deck, and CD player
Exterior colors: Pure White, Highlight Silver Metallic
Sales limit: 1,600 unitsAvailability:
Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan
Demio Briza based on Demio LX-G
1300cc SOHC, 4EC automatic transmission
Changes to the original model:
Exterior - Rear roof spoiler
- Side protective molding (wide type) matching exterior paint color
- Front fog lamps
- Black window frames
- 175/60R14 tires and full wheel caps
- Dark tinted windows (rear door, rear quarter, and rear gate) Interior
- Windows with ultraviolet filtering (all windows)
- Keyless entry system
Exterior colors: Pure White, Highlight Silver Metallic, Innocent Blue Mica, and Glacial Silver Metallic
Sales limit: 6,000 units
Availability: Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan
Premacy Briza
Premacy Briza 		Demio Briza
Demio Briza
Familia S-Wagon Briza based on S-Wagon S
2-wheel-drive, 1500cc DOHC, 5-speed manual transmission/4EC automatic transmission
Changes to the original model:
Exterior - Rear roof spoiler
- Side protective molding matching exterior paint color
- Front fog lamps
- Dark-tinted windows (rear door, rear quarter and rear gate )
- Custom side decals
- 185/65R14 tires and 14-inch aluminum wheels
Equipment
- Keyless entry system
Exterior colors: Highlight Silver Metallic, Pure White, Innocent Blue Mica
Sales limit: 2,400 units
Availability: Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan
Bongo Friendee City Runner Briza based on Bongo Friendee RS-V/RF-V
Note: The City Runner Briza has specifications identical to the limited-edition City Runner, which was released in December 1999.
- 2-wheel-drive, 2,000-cc gasoline "RS-V" engine version with normal roof,4EC automatic transmission
- 2-wheel-drive, 2,500-cc V-6 gasoline "RF-V" engine version with normal roof,4EC automatic transmission
- 4-wheel-drive, 2,500-cc diesel "RF-V" engine version with auto free top,4EC automatic transmission
The Original models are all cold-region specification.
Changes to the original model:
Exterior
- Front and side spoilers, rear under spoiler
- 15-inch aluminum wheels (2,500-cc diesel and V-6 gasoline engine versions, shiny type in case of V-6 gasoline engine version)
- Front fog lamps
- Custom one-point decal
- Dark-tinted windows (side and rear)
Interior
- Leather wrapped steering wheel
- Moquette seat cover fabric with accented design
Equipment
- LED-type high-mounted stop lamp (built-in roof spoiler)
- Windows with ultraviolet filtering (all windows)
- Water-repellent side mirrors and front side windows (side mirrors match exterior paint color)
- Twin-type fully automatic air conditioner (with rear heater)
- Motorized side window curtains (2,500-cc V-6 gasoline and diesel engine versions)
- Easy-closing sliding doors
- Large ottoman
- Four rear speakers
- Black window frames
(All of the above features are standard on versions equipped with the 2,000-cc gasoline engine or 2,500-cc V-6 or diesel engine.)
Exterior colors:Chaste White (all versions), Brilliant Black (2,500-cc V-6 gasoline engine version)
Sales limit:1,000 units
Availability:Mazda and Mazda Anfini dealerships throughout Japan
Familia S-Wagon Briza Bongo Friendee City Runner Briza
Familia S-Wagon Briza Bongo Friendee City Runner Briza
Capella Wagon Briza based on SV
2-wheel-drive, 1800cc DOHC, 4EC automatic transmission
Changes to the original model:
Exterior
- Front air dam skirt
- Side sill protector
- Front and rear bumpers, side protective molding matching exterior paint color
- Rear under skirt
- Dark-tinted windows (rear door, rear quarter, rear gate)
- Front fog lamps
Equipment
- UV filtering glass(all windows)
- Motorized and heated side mirrors matching exterior paint color
- Large battery and more powerful windshield wiper motors
Exterior colors: Pure White, Innocent Blue Mica
Sales limit: 650 units
Availability: Mazda, Mazda Anfini dealerships throughout Japan
Capella Wagon Briza
Capella Wagon Briza

Briza Series Suggested Retail Prices
(Consumption Tax not included/in thousand yen)
<Premacy Briza>

Drive Engine Transmission Max.
passengers		 Tokyo, Nagoya,
Osaka, Hiroshima,
Yamaguchi		 Sapporo Sendai Fukuoka
2WD 1800DOHC Column AT 5 1,928 1,982 1,952 1,948
7 1,986 2,040 2,010 2,006

<Demio Briza>
Engine Transmission Japan-wide suggested retail price
1300SOHC 4EC-AT 1,298

<Familia S Wagon Briza>
Drive Engine Transmission Tokyo, Nagoya, Osaka,
Hiroshima, Yamaguchi		 Sapporo Sendai, Fukuoka
2WD 1500DOHC 5MT 1,503 1,553 1,523
4EC-AT 1,578 1,628 1,598

<Bongo Friendee City Runner Briza>
Drive Engine Transmission Roof Max.
engers		 Tokyo, Nagoya,
Osaka, Hiroshima		 Sapporo Sendai Yamaguchi Fukuoka Okinawa
2WD 2.0 gasoline 4EC-AT normal 8 2,254 2.310 2,277 2,272 2,279 2,340
2.5V6gasoline 4EC-AT normal 8 2,566 2,622 2,589 2,584 2,591 2,652
4WD 2.5 diesel 4EC-AT AFT 8 3,333 3,389 3,356 3,351 3,358 3,419
-AFT:Auto Free Top
<Capella Wagon Briza>
Drive Engine Transmission Tokyo, Hiroshima,
Osaka, Nagaya,
Yamaguchi		 Sapporo Sendai Fukuoka
2WD 1800DOHC 4EC-AT 1,898 1,925 1,917 1,907
close