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December 15, 1998

Mazda Introduces A Limited Edition Roadster in
Commemoration of the 10th Anniversary of its Debut

- To be sold in Japan, North America, Europe and Australia, designed with basically the same specifications for all markets -

Mazda Motor Corporation today announced the introduction of the Roadster "10th Anniversary Model," a limited edition which commemorates the 10th anniversary of its debut, designed with basically the same specifications for all markets. In Japan, it will go on sale beginning January 4, 1999, through the Mazda Anfini sales channel nationwide and some Mazda channels. The limited sales volume is 500 for the Japanese market.

For overseas markets, 7,000 units of the "10th Anniversary Model" will be distributed to the U. S., Canada, Europe and Australia, beginning next spring. The total sales volume is 7,500 units worldwide.

The Roadster debuted at the Chicago Auto Show in February 1989, and its domestic sales started in September. Since then, the Roadster has received generous support from a wide range of customers around the world who love open sports cars. The current generation model, which succeeded the original in January 1999, has been also favorably received in all markets, and the cumulative production figure has reached to more than 480,000 units as of November 1998.

The "10th Anniversary Model", which is based on the 1.8-liter model, features an exclusive interior/exterior and equipments as follows:

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  • A close-ratio 6-speed manual transmission, which had been available only in Japan, will be available for the other markets.

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  • With new "Innocent Blue Mica" and polished-finish alloy wheels, the unique exterior will be recognized as a limited edition at a glance.

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  • The interior color is a two-tone black and blue design, coordinated with the exterior. Chrome-plated trim rings around the speedo- and tachometer, and the carbon-fiber-look trim on the center console panel, further enhance the sportiness of the cockpit.

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  • As a symbol of the 10th anniversary, the Roadster receives a special ignition key and an emblem on the front fender which conveys the serial number.

    Major product features

    Base
    1.8-liter RS with 6-speed manual transmission, equipped with package option (including power door lock, BOSE sound system and FM/AM electronic tuner with CD deck)
    Highlight of special equipments
    [Exterior]
  • Exterior is colored with newly-designed, vivid "Innocent Blue Mica."
  • Color of the soft top and its cover are blue with similar shade of the body color.
  • Aluminium alloy wheels has stylish, polished finish.
    [Interior]
  • The trim color is two-tone black and blue, coordinated with its exterior.
    •-Blue-colored suede-like material is used in the center part of the seats, while the side and headrests are covered with black leather.
    •-NARDI leather-wrapped steering wheel and shift knob are colored in black/blue.
    •-Blue is also applied on the shift lever boot and floor carpet.
  • Sporty, chrome-plated rings surround the speedometer and tachometer.
  • The center console panel includes carbon-fiber-look trim.
    [Mechanism]
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  • The "10th Anniversary Model" features a new 6-speed manual transmission, which enables more spirited driving with a close ratio design and short-throw layout, maximizing its acceleration and smoothness in the high engine revolution range.

    [Others]
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  • 7,000 units of the "10th Anniversary Model" will be sold in overseas markets, in addition to 500 units for the Japanese market. Distribution for each market is as follows: 3,150 units for North America; 3,700 units for Europe; 150 units for Australia.
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  • The "10th Anniversary Model" has basically the same specifications worldwide, except for those that related to the regulations in each market.
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  • A special emblem on the front in driver's side fender conveys the serial number among the total limited sales volume of 7,500 units.
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  • The ignition key has an exclusive design with Mazda's brand symbol on the blue-painted grip.
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  • The "Owner certificate," which includes the signature of James. E. Miller, President of Mazda Motor Corporation, serial number and chassis number of the vehicle, will be presented to all owners:

    Manufacturer's suggested retail prices without consumption tax is as follows:

    (In thousand yen)
    ModelEngineTrans-
    mission
    Tokyo/
    Hiroshima/Osaka
    SapporoSendaiNagoyaYamaguchiFukuoka
    10th anniversary
    limited edition
    1.8-liter
    DOHC
    6-speed
    manual
    2,4832,5482,5052,4902,4932,508
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